000			02996cam a22003254a 4500
001			vtls000000185
003			VRT
005			20250102223146.0
008			080909s2003 maua |b 001 0 eng
020			_a1591392748 (alk. paper)
039		9	_a201402040047 _bVLOAD _c201105151255 _dmalmash _c200809091002 _dstaff _y200809091000 _zstaff
050	0	0	_aHD60 _b.H389 2003
082	0	0	_a658.4/08 _221
245	0	0	_aHarvard business review on corporate responsibility.
246	3	0	_aCorporate responsibility
260			_aBoston : _bHarvard Business School Pub. Corp. _cc2003.
300			_avii, 231 p. : _bill. ; _c21 cm.
440		4	_aThe Harvard business review paperback series _99991
500			_aA collection of articles previously published in the Harvard business review.
504			_aIncludes bibliographical references and index.
505	0		_aServing the worlds poor, profitably / C. K. Prahalad and Allen Hammond -- The competitive advantage of corporate philanthropy / Michael E. Porter and Mark R. Kramer -- What's a business for? / Charles Handy -- The virtue matrix : calculating the return on corporate responsibility / Roger L. Martin -- The path of kyosei / Ryuzaburo Kaku -- Can a corporation have a conscience? / Kenneth E. Goodpaster and John B. Matthews, Jr. -- The new corporate philanthropy / Craig Smith -- From spare change to real change : the social sector as beta site for business innovation / Rosabeth Moss Kanter.
520			_aWhat and whom is a business for? This collection of articles gathers the latest thinking on the strategic significance of corporate social responsibility. Readers will develop an understanding of why businesses should continue to give money away even while laying off workers, how companies play a leadership role in today's social problems by incorporating the best thinking of governments and nonprofit institutions, and how community needs are actually opportunities to develop ideas and demonstrate business technologies. Readers will see how corporate responsibility can lead to new markets and solutions to long-standing business problems. The Harvard Business Review Paperback Series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe.
650		0	_aSocial responsibility of business. _93852
650		0	_aSocial responsibility of business _zUnited States. _917869
650		0	_aCorporations _xSocial aspects. _917870
650		0	_aCorporations _xSocial aspects _zUnited States. _917871
730	0		_aHarvard business review. _9750
856	4	1	_uhttp://www.loc.gov/catdir/toc/ecip042/2003008219.html
942			_2lcc _n0 _cBK
999			_c6853 _d6853