| 000 | 00978cam a22002534a 4500 | ||
|---|---|---|---|
| 001 | vtls000000044 | ||
| 003 | VRT | ||
| 005 | 20250102223145.0 | ||
| 008 | 080907s2004 maua |b 001 0 eng | ||
| 020 | _a0072547030 (alk. paper) | ||
| 020 | _a007121478X (international ed. : alk. paper) | ||
| 039 | 9 |
_a202303071043 _bmujaboob _c201402040045 _dVLOAD _c200811121252 _dvenkatrajand _c200809071228 _dstaff _y200809071129 _zstaff |
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| 050 | 0 | 0 |
_aHF5415 _b.K452 2004 |
| 100 | 1 |
_aKerin, Roger A. _917846 |
|
| 245 | 1 | 0 |
_aMarketing : _bThe Core / _cRoger A. Kerin, Steven W. Hartley, William Rudelius. |
| 260 |
_aBoston, Mass. : _bMcGraw-Hill/Irwin, _cc2004. |
||
| 300 |
_a1v.(various pagings): _bcol. ill. ; _c28 cm. |
||
| 440 | 0 |
_aMcGraw-Hill/Irwin series in marketing _99955 |
|
| 500 | _aIncludes bibliographical references (CN1-CN14) and index. | ||
| 650 | 0 |
_aMarketing. _91271 |
|
| 700 | 1 |
_aHartley, Steven William. _917847 |
|
| 700 | 1 |
_aRudelius, William. _917848 |
|
| 942 |
_2lcc _n0 _cBK |
||
| 999 |
_c6846 _d6846 |
||