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| 008 | 120901s2011 enka | 000 0 eng | ||
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_aHF5415.13 _b.W48 2011 |
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_aWestwood, John, _d1947- _912629 |
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| 245 | 1 | 0 |
_aHow to write a marketing plan / _cJohn Westwood. |
| 250 | _aRev. 3rd ed. | ||
| 260 |
_aLondon ; _aPhiladelphia : _bKogan Page, _c2011. |
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| 300 |
_avi, 131 p. : _bill. ; _c22 cm. |
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| 490 | 1 | _aCreating success series | |
| 650 | 0 |
_aMarketing _xManagement. _92888 |
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| 830 | 0 |
_aCreating success. _912630 |
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| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1110/2010022256-b.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1110/2010022256-d.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1110/2010022256-t.html |
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