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008			120609s2010 njua | 001 0 eng
020			_a9780470575567
020			_a0470575565
039		9	_a201402040219 _bVLOAD _c201206090926 _dlaila _y201206090925 _zlaila
050	0	0	_aNC1001 _b.H45 2010
100	1		_aHeller, Steven. _94185
245	1	0	_aBecoming a graphic designer : _ba guide to careers in design / _cSteven Heller & Teresa Fernandes.
246	3	0	_aGuide to careers in design
250			_a4th ed.
260			_aHoboken, N.J. : _bJohn Wiley & Sons, _cc2010.
300			_a368 p. : _bill. ; _c23 cm.
500			_aIncludes index.
505	0		_aDesign specialties -- Editorial -- Corporate design -- Book design -- Music/CDs -- Information design -- Advertising and branding -- Environmental -- Interaction -- Motion -- Type and lettering -- Design businesses -- Design options -- Design education -- Undergraduate -- Graduate school -- Continuing education -- Art schools and colleges : a selection.
520	1		_a"This User Friendly Guide Offers a clear and comprehensive review of the types of careers available to today's graphic and new media designers. Drawing on years of experience at the top of the field, Steven Hellet covers the major design industries---web, television, film, and publishing---as well as advertising, corporate, editorial, and other key design disciplines. This Fourth Edition has been fully updated and newly designed to include contemporary coverage on the digital revolution, as well as on new approaches to book design information design, packaging design, design management enterpreneurship, and educational options. Complete with dozens of Interviews with leading graphic designers and hundreds of striking illustration. Becoming a Graphic Designer, Fourth Edition cotinues to be an invaluable resource for anyone interested in launching---or revitalizing---a graphic design career." "Becoming a Graphic Designer, Fourth Edition provides a comprehensive survey of the graphic design market, including complete coverage of print and electronic media and the evolving digital design disciplines that offer today's most sought-after jobs. This visual guide has hundreds of stunning illustrations and features the latest material on interactive design, information design, motion, and more." "Drawing on years of experience in the industry, veteran designers Steven Heller and Teresa Fernandes cover everything from education and training, design specialties, and work settings to preparing an effective portfolio and finding a job. They profile major industries employing graphic designers and explore advertising, corporate, editorial, and other key design disciplines." "The major industries covered here include architecture, interactive design, television and film design, publishing, and more. Dozens of up-front interviews with leading graphic designers let you see how companies such as Urban Outfitters, The New York Times Company, and Bloomberg Media hire and work with employees. These inside perspectives offer invaluable real-world insights on what different industries and positions are really like. A resource guide to design publications and organizations points the way to further information and guidance." "Complete with easy-to-use, compact sections, useful sidebars, and sample design pieces, this outstanding guide is invaluable for anyone interested in launching or developing a career in graphic design."--BOOK JACKET.
650		0	_aCommercial art _xVocational guidance. _912597
650		0	_aGraphic arts _xVocational guidance. _912598
700	1		_aFernandes, Teresa. _912599
942			_2lcc _n0 _cBK
999			_c4724 _d4724