000			01613pam a2200265 a 4500
001			vtls000002601
003			VRT
005			20250102222436.0
008			081201s2003 sz a | 000 0 eng d
020			_a2880466482
039		9	_a201402040108 _bVLOAD _c201007191055 _dmalmash _c200812010837 _dalawaid _y200812010835 _zalawaid
040			_aBDS
050			_aTS195.2 _b.T5 2003
082	0		_a658.564 _221
100	1		_aAmbrose, Gavin. _91538
245	1	0	_aThis end up : _boriginal approaches to packaging design / _c[written by Gavin Ambrose and Paul Harris].
260			_aMies, Switzerland ; _aHove : _bRotoVision, _cc2003.
300			_a159 p. : _bcol. ill. ; _c30 cm.
520			_aThis Way Up reveals the creative process behind 14 distinctive and original international packaging designs. From bottle labels to household goods packaging or fashion bags, packaging design comes within the remit of all graphic designers. This title focuses on contemporary packaging projects that have stood out from the crowd (essential in this highly competitive field), be they big- or small-budget projects, one-offs or elements from extensive ranges. Giving a complete overview of the evolution of each design, via interviews with all the creatives involved, and with a wealth of visual material, this title provides designers with a clear insight into how others succeed in the area of packaging. It should be a useful resource for both practising and new designers.
650		0	_aPackaging. _91539
650		0	_aGraphic arts. _91391
700	1		_aHarris, Paul. _91540
710	2		_aMono (Firm) _91541
942			_2lcc _n0 _cBK
999			_c467 _d467