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008			090308s1991 enka |b 001 0 eng
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050	0	0	_aHM258 _b.H574 1991
082	0	0	_a306 _220
100	1		_aHofstede, Geert H. _9916
245	1	0	_aCultures and Organizations : _bSoftware of the Mind / _cGeert Hofstede.
260			_aLondon ; _aUK : _bProfile Books, _cc1991.
300			_axii, 279 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. 264-269) and indexes.
520			_aInter cultural cooperation and its importance for survival. People of other countries, of another generation, social class, job or organization, often think and act in ways that puzzle us. To these people, of course, we are the ones who behave in a surprising manner. What separates them from us is the culture in which we grew up. 'Culture' in this sense is not the same as 'civilization'; it encompasses much more. Deeply-rooted and, therefore, often unconscious values lead us to consider as normal what others think abnormal, as polite what to others is rude, and as rational what others find irrational. Organizational cultures are a different phenomenon; they do not follow the same dimensions, are more manageable, and in fact offer an opportunity to bridge national cultures. Following twenty-five years of research into multinational companies, Geert Hofstede and Bob Garrett reveal the circumstances in which organizational cultures can be managed effectively, and outline ways of learning intercultural communication which are essential more essential than ever.
650		0	_aIntercultural communication. _9145
650		0	_aOrganization _xResearch. _911426
650		0	_aInternational cooperation. _911427
650		0	_aNational characteristics. _911428
650		0	_aEthnopsychology. _911429
942			_2lcc _n0 _cBK
999			_c4160 _d4160