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008 090114s1995 enkak | 001 0 eng d
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_dvenkatrajand
_c200901141100
_dvenkatrajand
_y200901141059
_zvenkatrajand
050 _aHD
_b.30.28.R677 1995
100 1 _aRosen, Ronald.
_910993
245 1 0 _aStrategic Management :
_bAn Introduction /
_cRonald Rosen
260 _aLondon :
_bPitman,
_cc1995
300 _aviii, 197 p :
_bill, forms ;
_c25 cm
504 _aIncludes bibliographies and index
505 _a1. What is Strategic Management? 2. Influences on Strategic Management 3. What Business are We in? 4. The Environment 5. Analysing the Organisation 6. Structure 7. Culture and Management Style 8. Strategic Options 9. Money Matters 10. Criteria for Strategic Choice 11. Planning, Implementation and Control 12. The Turbulent Environment 13. Strategic Planning 14. Strategic Planning Worksheets.
520 _aThis text provides a clear awareness of the problems of management in an increasingly competitive and turbulent environment. Rather than trying to encompass the myriad of different ideas on this subject, it concentrates on the relatively few classic theories, concepts and models. The outcome is a clear picture of both organisational and management behaviour and the internal and external factors that influence them.
650 0 _aStrategic planning
_93
942 _2lcc
_n0
_cBK
999 _c3954
_d3954