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008			081207s1998 enka |b 001 0 eng
010			_a97-011682
020			_a0137427018 (pbk.)
039		9	_a201402040109 _bVLOAD _c201005240927 _dmalmash _c200812071031 _dmusallam _y200812071030 _zmusallam
040			_aDLC
050	0	0	_aHF5718 _b.B58 1998
082	0	0	_a658.4/5 _221
100	1		_aBlundell, Richard. _910703
245	1	0	_aEffective business communication : _bprinciples and practice for the information age / _cRichard Blundell.
260			_aLondon ; _aNew York : _bPrentice Hall, _c1998.
300			_axi, 267 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. 259-262) and index.
505			_aIntroduction And Overview. PRINCIPLES OF COMMUNICATION. 1. Noise: Overcoming The Obstacles. 2. Words: Using Language. 3. Pictures: Using Images. 4. Powers Of Persuasion: Changing Minds. 5. The Organisation Dimension. COMMUNICATION IN PRACTICE. 6. Information Capture: Forms And Questionnaires. 7. Business Letters And Direct Mail. 8. Reports, Memos And Briefings. 9. Making Presentations. 10. Meetings And Negotiation. 11. Adverts, News Releases And Displays. 12. Interviews And Listening Skills. 13. Future Communication. APPENDICES. Grammar And Punctuation Guide. The Personal Dimension: CV. Paper: The Underrated Communicator.
520			_aIncorporating real-life cases based on companies and charities such as BT, IKEA and Oxfam, this text discusses the elements of effective business communication. It includes practical exercises in each chapter with the aim of stimulating further consideration of the issues and their applications.
650		0	_aBusiness communication. _9702
942			_2lcc _n0 _cBK
999			_c3839 _d3839