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_aHF5415 _b.M2982 1995 |
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_a658/.003 _220 |
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_aMarketing Encyclopedia : _bIssues and Trends Shaping the Future / _cJeffrey Heilbrunn, editor. |
| 246 | 3 | _aAmerican Marketing Assocication marketing encyclopedia | |
| 246 | 1 | 8 | _aAMA marketing encyclopedia |
| 260 |
_aChicago : _bAmerican Marketing Association ; _aLincolnwood, Ill. : _bNTC Business Books, _cc1995. |
||
| 300 |
_ax, 348 p. : _bill. ; _c24 cm. |
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| 500 | _aAt head of title: American Marketing Association | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xEncyclopedias. _910418 |
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| 700 | 1 |
_aHeilbrunn, Jeffrey. _910449 |
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| 710 | 2 |
_aAmerican Marketing Association. _99505 |
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