000			01469cam a22002658a 4500
001			vtls000001917
003			VRT
005			20250102222429.0
008			081112s1996 nyu |b 001 0 eng
020			_a0582262550
039		9	_a201402040059 _bVLOAD _c201002141329 _dmalmash _c200907081130 _dvenkatrajand _y200811120925 _zalawaid
050	0	0	_aHF5415 _b.H5166 1996
082	0	0	_a658.8 _220
100	1		_aHill, Elizabeth, _d1960- _91280
245	1	0	_aMarketing / _cElizabeth Hill and Terry O'Sullivan.
260			_aNew York : _bLongman, _c1996.
300			_ap. cm.
440		0	_aLongman modular texts in business and economics _91281
504			_aIncludes bibliographical references and index.
505			_aIntroduction - what is marketing? The marketing environment; buyer behaviour; marketing research; target marketing; product; new product development; price; distribution; promotion 1 and 2; strategic marketing management; international marketing; wider applications of marketing. Appendix: answers to self-check questions.
520			_aThis work contains approximately 80per cent text, 15per cent test and assessment material and 5per cent further reading sources. It provides an introduction to the fundamentals of marketing, designed for foundation-level courses. As with other texts in the series, it contains interactive questions and self-assessment.
650		0	_aMarketing. _91271
700	1		_aO'Sullivan, Terry, _d1957- _91282
942			_2lcc _n0 _cBK
999			_c372 _d372