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008 081112s2007 caua |bf 001 0 eng
010 _a2006-026897
020 _a1599180375 (alk. paper)
020 _a9781599180373 (alk. paper)
039 9 _a201402040053
_bVLOAD
_c201008020920
_dmalmash
_c200811121359
_dvenkatrajand
_y200811120829
_zmusallam
050 0 0 _aHF5415
_b.S764 2007
082 0 0 _a658.8
_222
100 1 _aStephenson, James,
_d1966-
_910434
245 1 0 _aEntrepreneur magazine's ultimate small business marketing guide :
_b1500 great marketing tricks that will drive your business through the roof /
_cJames Stephenson with Courtney Thurman.
250 _a2nd ed.
260 _a[Irvine, Calif.] :
_bEntrepreneur Press,
_cc2007.
300 _axx, 562 p. :
_bill. ;
_c26 cm.
500 _a"Over 1500 marketing tips and tricks."
504 _aIncludes bibliographical references and index.
505 _aMarketing tips in these areas: Research, planning and competition Employees Customer service Home office Advertising, direct marketing and telemarketing Public relations Networking and referral Prospecting Presentation Closing Creative selling Retailing Service provider Website and online Trade show and seminar
520 _aCountless Marketing Tips to Drive Your Business Through the Roof The second edition of this comprehensive guide introduces new marketing, advertising, sales, public relations techniques to the 1,500 proven ideas from the first edition. It adds dozens of new high- strategies required to stay one step ahead in today's highly competitive global marketplace. Off- and online resources have been updated, and new ones 'including blogs and new websites' have been added. Key features Includes more than 1,500 marketing tips New to this edition: 250 new inspirational ideas for small business owners
650 0 _aMarketing
_vHandbooks, manuals, etc.
_910435
650 0 _aSmall business
_xManagement
_vHandbooks, manuals, etc.
_910436
650 0 _aSuccess in business
_vHandbooks, manuals, etc.
_910437
700 1 _aThurman, Courtney.
_910438
730 0 _aEntrepreneur (Santa Monica, Calif.)
_910439
856 4 0 _3Table of contents only
_uhttp://www.loc.gov/catdir/toc/ecip0619/2006026897.html
856 4 0 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0668/2006026897-d.html
856 4 0 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy0801/2006026897-b.html
942 _2lcc
_n0
_cBK
999 _c3718
_d3718