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010 _a2005-936424
020 _a9780324408089 (International ed.:pbk)
020 _a0324408080 (International ed.:pbk.)
039 9 _a201402040055
_bVLOAD
_c201008021248
_dmalmash
_c200811121403
_dvenkatrajand
_c200811111502
_dmusallam
_y200811111500
_zmusallam
050 _aHF5415.123
_b.S54 2007
082 0 4 _a658.8
_222
100 1 _aShimp, Terence A.
_91272
245 1 0 _aIntegrated Marketing Communications in Advertising and Promotion /
_cTerence A. Shimp.
250 _a7th ed.
260 _aAustralia ;
_aUnited Kingdom :
_bThomson South-Western,
_cc2007.
300 _axx, 629 p. :
_bill. (chiefly col.) ;
_c28 cm.
504 _aIncludes bibliographical references.
505 _aThe seventh edition of Shimp's market-leading Advertising, Promotion, and Other Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text has undergone a significant revision to reflect new academic literature and practitioner developments in the field. In addition, a significant reorganization along with comprehensive treatment on the fundamentals of advertising and promotion are the focus of the revision. Some changes include a separate chapter on internet advertising, early coverage of ethical, regulatory, and environmental issues, and major condensing, combining, and adding of existing and new topics.
520 _aThe seventh edition of Shimp's market-leading Advertising, Promotion, and Other Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text has undergone a significant revision to reflect new academic literature and practitioner developments in the field. In addition, a significant reorganization along with comprehensive treatment on the fundamentals of advertising and promotion are the focus of the revision. Some changes include a separate chapter on internet advertising, early coverage of ethical, regulatory, and environmental issues, and major condensing, combining, and adding of existing and new topics.
650 0 _aSales promotion.
_91274
650 0 _aCommunication in marketing.
_91273
650 0 _aAdvertising.
_91275
700 1 _aShimp, Terence A.
_tAdvertising, promotion, and supplemental aspects of integrated marketing communications.
_910433
942 _2lcc
_n0
_cBK
999 _c3717
_d3717