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008 081111s1998 cau | 000 0 eng
010 _a98-070115
020 _a1560524928 (pbk.)
039 9 _a201402040059
_bVLOAD
_c201004061301
_dmalmash
_c200811121308
_dvenkatrajand
_c200811111449
_dmusallam
_y200811111446
_zmusallam
050 0 0 _aHF5415.153
_b.V535 1998
100 1 _aViale, J. David.
_910432
245 1 0 _aNew Product Introduction :
_bA Systems, Technology, and Process Approach /
_cJ. David Viale.
260 _aMenlo Park, CA :
_bCrisp Pub.,
_c1998.
300 _ap.
_ccm.
440 0 _aCrisp 50-minute series
_910063
505 _aModule 1: Forcing Improvements in New Product Introduction Module 2: The Key Business Documents Module 3: Changing the Organizational Structures Module 4: The Major Phases of the New Product Introduction Process Module 5: Conclusion Breakthrough Thinking
520 _aToday many companies devote enormous effort to the introduction of their new products.
942 _2lcc
_n0
_cBK
999 _c3716
_d3716