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_aHF5415.13 _b.M369 1993 |
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_a658.8 _220 |
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_aMcCarthy, E. Jerome _q(Edmund Jerome) _910420 |
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_aBasic Marketing : _bA Global-Managerial Approach / _cE. Jerome McCarthy, William D. Perreault, Jr. |
| 250 | _a11th ed. | ||
| 260 |
_aHomewood, IL : _bIrwin, _cc1993. |
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| 300 |
_axxii, 763, 15, 14 p. : _bcol. ill. ; _c27 cm. |
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| 440 | 4 |
_aThe Irwin series in marketing _910421 |
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| 504 | _aIncludes bibliographical references (p. 723-760) and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. _92888 |
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| 650 | 0 |
_aMarketing _zUnited States _xManagement. _910422 |
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| 650 | 0 |
_aExport marketing _xManagement. _9809 |
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| 700 | 1 |
_aPerreault, William D. _910423 |
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| 942 |
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