000			01016pam a2200253 a 4500
001			vtls000001899
003			VRT
005			20250102222429.0
008			081111s1996 ilua | 001 0 eng d
010			_a93-006716
020			_a0844235105
039		9	_a202302121448 _bshakra _c201402040055 _dVLOAD _c201005181218 _dmalmash _c200811121215 _dvenkatrajand _y200811111505 _zmusallam
050	0	0	_aHF5415.126 _b.S757 1996
082	0	0	_a658.8/4 _220
100	1		_aStone, Bob, _d1918-2007. _91277
245	1	0	_aSuccessful Direct Marketing Methods / _cBob Stone.
250			_a5th ed.
260			_aLincolnwood, Ill., USA : _bNTC Business Books, _cc1994.
300			_axvii, 654 p. : _bill. ; _c24 cm.
500			_aIncludes index.
520			_a$a This edition takes the reader step-by-step through the entire direct marketing process. All media are covered including the traditional areas of print, broadcast, co-op and telemarketing, as well as electronic media.
650		0	_aDirect marketing. _91276
942			_2lcc _n0 _cBK
999			_c370 _d370