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008 081022s1999 nyua |b 001 0 eng
020 _a019511941X (alk. paper)
039 9 _a201402040053
_bVLOAD
_c201006020836
_dmalmash
_c200810251325
_dvenkatrajand
_c200810251324
_dvenkatrajand
_y200810221353
_zmusallam
050 0 0 _aHD41
_b.O85 1999
082 0 0 _a338.6/048
_221
100 1 _aOster, Sharon M.
_910227
245 1 0 _aModern Competitive Analysis /
_cSharon M. Oster.
250 _a3rd ed.
260 _aNew York :
_bOxford University Press,
_c1999.
300 _ax, 434 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references (p. 375-409) and index.
520 _a$a This text seeks to demonstrate that combining a sound understanding of economic and managerial principles can make a striking difference in the quality of the strategic planning of an organization and provide guidelines for effective corporate strategies. This third edition includes new material in game theory, added value analysis and strategic intent. Examples are drawn from modern network industries and more attention is paid to newly deregulated markets.
650 0 _aCompetition.
_910195
650 0 _aStrategic planning.
_93
942 _2lcc
_n0
_cBK
999 _c3627
_d3627