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| 008 | 080907s2004 maua |b 001 0 eng | ||
| 020 | _a0072536861 (alk. paper) | ||
| 020 | _a0071214690 (international : alk. paper) | ||
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_aHF5415.33.U6 _bH38 2004 |
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_aHawkins, Del I. _99954 |
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_aConsumer behavior : _bbuilding marketing strategy / _cDel I. Hawkins, Roger J. Best, Kenneth A. Coney. |
| 250 | _a9th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _cc2004. |
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| 300 |
_axxvi, 790 p. : _bcol. ill. ; _c27 cm + _e1 CD ROM. |
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_aMcGraw-Hill/Irwin series in marketing _99955 |
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| 504 | _aIncludes bibliographical references and indexes. | ||
| 538 | _aSystem requirements for accompying CD ROM. | ||
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_aConsumer behavior _zUnited States. _99956 |
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_aMarket surveys _zUnited States. _99957 |
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_aConsumer behavior _zUnited States _vCase studies. _99958 |
| 700 | 1 |
_aBest, Roger J. _99959 |
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| 700 | 1 |
_aConey, Kenneth A. _99960 |
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