000			01422cam a2200265 i 4500
001			vtls000127089
003			VRT
005			20250102222719.0
008			210112s2019 njua b 001 0 eng c
020			_a9781119218043 (softcover)
035			_a20547839
039		9	_a202101121453 _baalzain _y202101121450 _zaalzain
050			_aHB615 _b.A24 2019
100	1		_aAbernathy, Penelope Muse, _d1951- _eauthor. _98104
245	1	0	_aThe strategic digital media entrepreneur / _cPenelope Muse Abernathy, JoAnn Sciarrino.
260			_aHoboken, NJ : _bWiley Blackwell, _c2019.
300			_axiii, 256 pages : _billustrations ; _c26 cm
504			_aIncludes bibliographical references (pages 209-240) and index.
505	0		_aGutenberg to Zuckerberg: innovation and entrepreneurship -- The story behind the numbers -- What is a company worth? -- The transformed competitive landscape -- A strategy for dealing with the new business imperatives -- Defining a unique value proposition -- Understanding customer relationships in a digital world -- Reaching current and new customers -- Competing in a networked world -- Investing in key assets and capabilities -- Entrepreneurial leadership and culture -- What the future holds.
650		0	_aDigital media _xEconomic aspects. _98105
650		0	_aDigital media _xManagement. _98106
650		0	_aEntrepreneurship. _98107
700	1		_aSciarrino, JoAnn _98108
942			_2lcc _n0 _cBK
999			_c2890 _d2890