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020 _a0130807400 (text & cases)
020 _a0130807397 (text only)
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050 0 0 _aHD30.28
_b.J648 1999
100 1 _aJohnson, Gerry.
_9958
245 1 0 _aExploring Corporate Strategy /
_cGerry Johnson, Kevan Scholes.
250 _a5th ed.
260 _aLondon,
_aNew York. :
_bPrentice Hall Europe,
_cc1999.
300 _axxvi, 972 p. :
_bill., map ;
_c25 cm.
504 _aIncludes bibliographical references and index.
505 _aPart 1 Introduction: corporate strategy - an introduction; strategic management in practice. Part 2 Strategic analysis: analyzing the environment; resources, competences and strategic capability; stakeholder expectations and organizational purposes. Part 3 Strategic choice: bases of strategic choice; strategic options - directions and methods of development; strategy evaluation and selection. Part 4 Strategy implementation: organization structure and design; resource allocation and control; managing strategic change.
520 _aThis volume feature three levels of case material: short, updated illustrations with strategy in action; more comprehensive, end of chapter cases; and longer case studies, cross-referenced with the text. It covers the underlying concepts, and analytical methods and processes of development.
650 0 _aBusiness planning.
_9959
650 0 _aStrategic planning.
_93
700 1 _aScholes, Kevan.
_9960
942 _2lcc
_n0
_cBK
999 _c262
_d262