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_aHD69.B7 _bK449 2012 |
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_aKeller, Kevin Lane, _d1956- _915273 |
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_aStrategic brand management : _ba European perspective / _cKevin Lane Keller, Tony Apéria, Mats Georgson. |
| 250 | _a2nd ed. | ||
| 260 |
_aHarlow, England : New York : _bFinancial Times/Prentice Hall, _cc2012. |
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| 300 |
_axxv, 940 p. : _bill. ; _c25 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
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_aBrand name products _xManagement. _922491 |
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_aBrand name products _zEurope _xManagement. _953944 |
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| 700 | 1 |
_aAperia, Tony. _953945 |
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| 700 | 1 |
_aGeorgson, Mats. _953946 |
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