| 000 | 02215cam a2200229 i 4500 | ||
|---|---|---|---|
| 001 | vtls000117709 | ||
| 003 | VRT | ||
| 005 | 20250102225101.0 | ||
| 008 | 160627s2014 enka 001 0 eng | ||
| 020 | _a9780415622820 (pbk.) | ||
| 039 | 9 |
_a201606281238 _baalzain _c201606281032 _dakushoob _y201606271108 _zakushoob |
|
| 050 |
_aNA1996 _b.M675 2013 |
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| 100 | 1 |
_aMoser, Cliff. _952297 |
|
| 245 | 1 | 0 |
_aArchitecture 3.0 : _bthe disruptive design practice handbook / _cCliff Moser. |
| 260 |
_aLondon ; _aNew York : _bRoutledge, Taylor & Francis Group, _c2014. |
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| 300 |
_aix, 305 pages : _billustrations ; _c25 cm |
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| 500 | _aIncludes index. | ||
| 520 |
_a"This book provides a definitive guide for the future direction of the practice and profession of architecture. This comprehensive and practical handbook is a timely response to the reality that the traditional architectural profession is dead. The old model of fee for labor, based on the development of documents for construction has been failing for years and its demise is now complete with the Great Recession. Which forces us to now reconsider our world.....what type of profession and practice will replace the old model? Focusing on the concept of disruption, the book provides a set of ideas and tools in order to create a new sustainable practice. But what is disruption? A disruption is a process, product, or service that disrupts an existing market or existing market solution. Combined with innovation, disruption improves a product or service in ways that the market is not expecting or prepared for. The disruptive innovative solution provides a completely different business approach to the market, that isn't just about lowering fees or pursuing a different set of clients, but the provision of a new and different client solution. In five parts, Cliff Moser provides you with all the tools and know-how to implement changes that will serve you and your practice in the short, medium and long term. Written at a crucial time for the industry, this is essential reading for every architect"-- _cProvided by publisher. |
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| 650 | 0 |
_aArchitectural practice. _926387 |
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| 650 | 0 |
_aArchitectural services marketing. _952298 |
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| 942 |
_2lcc _n0 _cBK |
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| 999 |
_c25205 _d25205 |
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