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008 090216s1998 nyua |b 001 0 eng d
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_bVLOAD
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_dmalmash
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_dvenkatrajand
_y200902160804
_zvenkatrajand
050 0 0 _aNC1001.6
_b.A44 1998
082 0 0 _a741.6/068
_221
245 0 0 _aAIGA Professional Practices in Graphic Design /
_cedited by Tad Crawford ; American Institute of Graphic Arts.
246 3 0 _aProfessional practices in graphic design
260 _aNew York :
_bAllworth Press :
_bCo-published with the American Institute of Graphic Arts,
_cc1998.
300 _avii, 311 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographical references (p. 287-289) and index.
520 _aInformation on the practices and standards that govern the graphic design field is presented in this text. In-depth coverage includes designer/client relationships, management issues, handling large projects, marketing and publicity, rights issues, ethical issues and environmental concerns.
650 0 _aCommercial art
_zUnited States
_xManagement.
_949591
650 0 _aCommercial art
_zUnited States
_xMarketing.
_949592
650 0 _aGraphic design (Typography)
_94082
700 1 _aCrawford, Tad,
_d1946-
_949765
710 2 _aAmerican Institute of Graphic Arts.
_931892
942 _2lcc
_n0
_cBK
999 _c23632
_d23632