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039		9	_a201402040112 _bVLOAD _c201007190942 _dmalmash _c200901051328 _dvenkatrajand _c200812270940 _dvenkatrajand _y200812270939 _zvenkatrajand
050	0	0	_aNC998.4 _b.P69 2001
100	1		_aPoynor, Rick. _949516
245	1	0	_aObey The Giant : _bLife in the Image World / _cRick Poynor.
260			_aLondon : _bAugust ; _aBasel : _bBirkhauser, _c2001.
300			_a224 p. : _bill. (mostly col.) ; _c24 x 18 cm.
504			_aIncludes bibliographical references and index.
520			_aTitel is published in cooperation with August, London Design critic Rick Poynor explores the thinking behind contemporary visual culture - intriguing and fascinating appraisal. In the twenty-first century, commerce and culture are ever more closely entwined. This new collection of essays by design critic Rick Poynor takes a searching look at visual culture to discover the reality beneath the ultra-seductive surfaces. Poynor explores the thinking behind the emerging resistance to commercial rhetoric among designers, and offers critical insights into the changing dialogue between advertising and design. Other essays address the topics of visual journalism; brands as religion; the new solipslsm; graphic memes; the pleasures of imperfect design; and the poverty of cool. Around the world, many are now waking up to the dominance of huge corporations - invariably expressed by visual means. This pointed and provocative counterblast arrives at a moment when critical responses are vital if this mono-culture is to be challenged. It offers inspirational evidence of alternative ways of engaging with design, and it will appeal to any reader with a questioning interest in design, advertising, cultural studies, media studies, and the visual arts. Rick Poynor writes about design and visual culture. He was founder editor of Eye, the international review of graphic communication. He is the author of seven previous books, including Design Without Boundaries (1998).
650		0	_aCommercial art _xHistory _y20th century. _926474
650		0	_aGraphic arts _xHistory _y20th century. _937778
650		0	_aAdvertising _xHistory _y20th century. _949517
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