000			01662cam a2200301 a 4500
001			vtls000003089
003			VRT
005			20250102224917.0
008			081216s2006 ohua |b 001 0 eng
010			_a2004-116550
020			_a032431132X (international edition)
020			_a0324320159 (student ed.)
020			_a0324317182 (instructor's ed. with InfoTrac)
039		9	_a201402040113 _bVLOAD _c201006121112 _dmalmash _c200812161445 _dmusallam _y200812160933 _zmusallam
050	0	0	_aHF5821 _b.O34 2006
100	1		_aO'Guinn, Thomas C. _949403
245	1	0	_aAdvertising and integrated brand promotion / _cThomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
250			_a4th ed.
260			_aMason, Ohio : _bThomson/South-Western, _cc2006.
300			_axlviii, 781 p. : _bill. ; _c29 cm.
504			_aIncludes bibliographical references and indexes.
520			_aAdvertising and Integrated Brand Promotion, Fourth Edition is highly visual and provides an integrated learning experience for the student. The new edition continues the tradition of delivering a solid understanding of advertising strategy, through a clearly written text as well as through the most contemporary ads. The table of contents follows the same process as an advertising agency. Like other aspects of business, good advertising is the result of hard work and careful planning. The new edition of Advertising and Integrated Brand Promotion illustrates how to best accomplish this.
650		0	_aAdvertising. _91275
650		0	_aAdvertising media planning. _949404
700	1		_aAllen, Chris T. _949405
700	1		_aSemenik, Richard J. _949406
942			_2lcc _n0 _cBK
999			_c23412 _d23412