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_aBelch, George E. _q(George Edward), _d1951- _949383 |
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_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch & Michael A. Belch. |
| 250 | _a5th ed. | ||
| 260 |
_aBoston, Mass. : _bIrwin/McGraw-Hill _c2001. |
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| 300 |
_axx, 795, GL13, EN22, CR3, IN19 p. : _col. ill. ; _c29 cm. |
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_aIrwin/McGraw-Hill series in marketing _949384 |
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| 504 | _aIncludes bibliographical references and index. | ||
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_aAdvertising. _91275 |
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_aSales promotion. _91274 |
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_aCommunication in marketing. _91273 |
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_aBelch, Michael A. _949385 |
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