000			01554cam a2200265 a 4500
001			vtls000002973
003			VRT
005			20250102224916.0
008			081214s1995 caua | 000 0 eng d
010			_a94-020788
020			_a0520071468 (alk. paper)
039		9	_a202302201459 _bshakra _c201402040106 _dVLOAD _c201007190956 _dmalmash _c201002221459 _dalawaid _y200812141038 _zmusallam
050	0	0	_aZ116 _b.T7513 1995
100	1		_aTschichold, Jan, _d1902-1974. _949369
240	1	0	_aNeue Typographie. _lEnglish
245	1	4	_aThe new typography : _ba handbook for modern designers / _cJan Tschichold ; translated by Ruari McLean, with an introduction by Robin Kinross.
260			_aBerkeley : _bUniversity of California Press, _cc1995.
300			_axliv, 236 p. : _bill. ; _c22 cm.
440		0	_aWeimar and now ; _v8 _949370
504			_aIncludes bibliographical references (p. 229-235).
520			_aThis text is a theoretical document of Central European modernism between the World Wars and a source of working principles for the practising designer. This translation reflects Tschichold's original typography and design. It ranges from theoretical discussions of typography in the age of photography and mechanical standardization, to practical considerations in the design of business forms. The book should be of interest to designers, art historians, and all those concerned with the evolution of visual communication in the 20th century.
650		0	_aPrinting. _945462
650		0	_aGraphic design (Typography) _94082
942			_2lcc _n0 _cBK
999			_c23391 _d23391