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050 0 0 _aHF5721
_b.H46 1991
082 0 0 _a651.7/4
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100 1 _aHemphill, Phyllis D.,
_d1919-
_949358
245 1 0 _aBusiness Communications with Writing Improvement Exercises /
_cPhyllis Davis Hemphill with Donald W. McCormick.
250 _a4th ed.
260 _aEnglewood Cliffs, N.J. :
_bPrentice Hall,
_cc1991.
300 _axiii, 382 p. :
_bill. ;
_c28 cm.
504 _aIncludes bibliographical references and index.
505 _a1. You and Business Communications: The Communication Theory. 2. Qualities of Good Business Communication: Attractive Appearance. 3. Qualities of Good Business Communication: Goodwill Tone. 4. Qualities of Good Business Communication: Clear and Complete Message-The Letter as a Whole. 5. Qualities of Good Business Communication: The Letter and Its Parts. 6. The Routine Information Letter: The Yes Letter. 7. The Negative Communication: The No Letter. 8. Sales Letters and Persuasive Requests. 9. Credit Letters and Collection Letters. 10. Memorandums. 11. Oral Communications. 12. Employment Guides: Finding a Job, Holding a Job, Earning a Promotion, Changing Jobs. 13. Employment Resumes and Application Letters; Miscellaneous Employment Communications. 14. Letters You Don't Have to Write But Should. 15. Planning a Business Report or a Term Paper. 16. Writing a Business Report or Term Paper; Writing Proposals. Appendixes. Index.
520 _aThis volume focuses on effective techniques for writing letters, memos, reports, and proposals, as well as delivering oral reports. The highly readable format contains lively anecdotes, numerous illustrations, and writing assignments for each type of communication presented.
650 0 _aCommercial correspondence.
_92102
650 0 _aBusiness communication.
_9702
650 0 _aBusiness writing.
_9703
700 1 _aMcCormick, Donald W.
_949359
942 _2lcc
_n0
_cBK
999 _c23384
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