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| 001 | vtls000001905 | ||
| 003 | VRT | ||
| 005 | 20250102224910.0 | ||
| 008 | 081112s2007 enkc |b 001 0deng | ||
| 010 | _a2006-036078 | ||
| 020 | _a9780470025918 (cloth : alk. paper) | ||
| 020 | _a0470025913 (cloth : alk. paper) | ||
| 039 | 9 |
_a201402040055 _bVLOAD _c201010090858 _dmalmash _c200811161129 _dvenkatrajand _y200811120838 _zmusallam |
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| 050 | 0 | 0 |
_aHF5415 _b.M374 2007 |
| 082 | 0 | 0 |
_a658.8 _222 |
| 100 | 1 |
_aMazur, Laura. _949207 |
|
| 245 | 1 | 0 |
_aConversations with Marketing Masters / _cLaura Mazur and Louella Miles. |
| 260 |
_aChichester ; _aHoboken, NJ : _bJohn Wiley, _cc2007. |
||
| 300 |
_a236 p. : _bports. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aPhilip Kotler : the founding father -- David Aaker : brand equity trailblazer -- Jean-Claude Larreche : marketing strategy master -- Regis Mckenna : the technology visionary -- Don Peppers and Martha Rogers : one-to-one gurus -- John Quelch : global marketing authority -- Al Ries : pioneer of positioning -- Don Schultz : integrated marketing communications innovator -- Patricia Seybold : customer experience expert -- Jack Trout : positioning pioneer -- Lester Wunderman : direct marketing missionary. | |
| 520 | _aConversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great - and a glimpse of the marketing future. The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman. The conversations are free-flowing dialogues in which each personality is allowed to shine through. | ||
| 650 | 0 |
_aMarketing. _91271 |
|
| 650 | 0 |
_aMarketing _xManagement. _92888 |
|
| 650 | 0 |
_aMarketing personnel _vInterviews. _949208 |
|
| 700 | 1 |
_aMiles, Louella. _949209 |
|
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip074/2006036078.html |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0741/2006036078-b.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0741/2006036078-d.html |
| 942 |
_2lcc _n0 _cBK |
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| 999 |
_c23261 _d23261 |
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