000			01077cam a2200241 a 4500
001			vtls000001894
003			VRT
005			20250102224909.0
008			081111s1995 enk | 000 0 eng d
020			_a0340627417
039		9	_a201402040100 _bVLOAD _c201002230921 _dmalmash _c200811121306 _dvenkatrajand _c200811111441 _dmusallam _y200811111438 _zmusallam
050			_aHF5415.126 _b.F47 1995
100	1		_aFerdi, Liz. _949204
245	1	0	_aSuccessful Direct Mail in a Week / _cLiz Ferdi
260			_aLondon : _bHeadway, _c1995
300			_a96 p : _bill ; _c20 cm
500			_aAt head of cover: Institute of Management
520			_aAlthough direct mail can cost a lot less than press or television advertising campaigns, the cost per individual reached is far higher. This text shows how to select the right prospects and how to improve response with design and writing techniques.
650		0	_aMarketing _zGreat Britain _949205
650		0	_aAdvertising, Direct-mail _zGreat Britain _949206
710	2		_aInstitute of Management (Great Britain) _9727
942			_2lcc _n0 _cBK
999			_c23260 _d23260