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008 081027s1996 ilua | 000 0 eng d
010 _a86-071213
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039 9 _a202301181056
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050 0 0 _aHF5415
_b.A45 1996
082 0 0 _a658.8
_219
100 1 _aAlsop, Ronald.
_949097
245 1 4 _aThe Wall Street Journal on Marketing /
_cRonald Alsop, Bill Abrams.
260 _aHomewood, Ill. :
_bDow Jones-Irwin,
_cc1996.
300 _ax, 294 p. :
_bill. ;
_c24 cm.
650 0 _aMarketing.
_91271
700 1 _aAbrams, Bill.
_949098
730 0 _aWall Street journal.
_949099
942 _2lcc
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999 _c23181
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