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008 080910s2008 nyua |b 001 0 eng
020 _a0077103920
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_bVLOAD
_c201006220931
_dmalmash
_c200809271234
_dalawaid
_c200809101216
_dstaff
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_zstaff
050 0 0 _aHB171.5
_b.C76 2005
070 0 _aSB950.7
_b.E18 2005
245 0 0 _aBusiness Economics: a contemporary approach /
_cPeter Earl and Tim Wakeley,
260 _aLondon :
_bMcGraw Hill,
_cc2005.
300 _axv, 560 p. :
_bill. ;
520 _aBusiness Economics: A Contemporary Approach provides students with a practical and useful learning resource that is rooted firmly in a pragmatic and pluralist approach to economic analysis. Designed for both undergraduates and MBA students taking their first course in business economics, the text focuses on introducing students to the richness of economics as a framework for understanding business. It is structured around the changing sets of problems that decision-makers face, such as getting a firm started, keeping the firm in business despite growing competition, growing the firm and finally, rejuvenating the firm in the face of declining demand.
650 0 _aEconomics
_9788
650 0 _aBusiness
_92842
700 0 _aTim Wakeley
_948934
942 _2lcc
_n0
_cBK
999 _c23070
_d23070