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050 | 0 | 0 |
_aHB171.5 _b.C76 2005 |
070 | 0 |
_aSB950.7 _b.E18 2005 |
|
245 | 0 | 0 |
_aBusiness Economics: a contemporary approach / _cPeter Earl and Tim Wakeley, |
260 |
_aLondon : _bMcGraw Hill, _cc2005. |
||
300 |
_axv, 560 p. : _bill. ; |
||
520 | _aBusiness Economics: A Contemporary Approach provides students with a practical and useful learning resource that is rooted firmly in a pragmatic and pluralist approach to economic analysis. Designed for both undergraduates and MBA students taking their first course in business economics, the text focuses on introducing students to the richness of economics as a framework for understanding business. It is structured around the changing sets of problems that decision-makers face, such as getting a firm started, keeping the firm in business despite growing competition, growing the firm and finally, rejuvenating the firm in the face of declining demand. | ||
650 | 0 |
_aEconomics _9788 |
|
650 | 0 |
_aBusiness _92842 |
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700 | 0 |
_aTim Wakeley _948934 |
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