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008 080909s2007 maua | 001 0 eng
020 _a9781422114926 (pbk. : alk. paper)
020 _a1422114929 (pbk. : alk. paper)
039 9 _a201402040047
_bVLOAD
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050 0 0 _aHF5438.4
_b.H374 2007
082 0 0 _a658.8/1
_222
245 0 0 _aHarvard business review on strategic sales management.
246 3 0 _aStrategic sales management
260 _aBoston, Mass. :
_bHarvard Business School,
_cc2007.
300 _avii, 197 p. :
_bill. ;
_c21 cm.
440 4 _aThe Harvard business review paperback series
_99991
500 _aBased on the July-August 2006 special issue of the Harvard business review.
500 _aIncludes index.
505 _aHow right should the customer be? -- Ending the war between sales and marketing -- Match your sales force structure to your business life cycle -- Understanding what your sales force manager is up against -- Better sales networks -- Leading change from the top line -- The sales learning curve -- The ultimately accountable job : leading today's sales organization.
520 _aYou invest considerable time and money in managing your sales force. And if your company's like many, you're finding it increasingly difficult to ensure handsome returns on your investment in sales. This concise volume gives you the insights you need - from the preeminent thinkers whose work has defined the field, to the rising stars who will redefine the way we think about business.
650 0 _aSales management.
_910441
730 0 _aHarvard business review.
_9750
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/toc/ecip079/2007004364.html
942 _2lcc
_n0
_cBK
999 _c23062
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