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008			080928s1997 mau | 001 0 eng
020			_a1557869278 (hc)
039		9	_a201402040049 _bVLOAD _c201002211225 _dmalmash _c200809280929 _dmalmash _c200809280928 _dmalmash _y200809280914 _zmalmash
050			_aHD30.22 _b.P62 1998
100	1		_aPng, Ivan, _d1957- _9820
245	1	0	_aManagerial economics / _cIvan Png.
260			_aBoston, Mass. ; _aOxford : _bBlackwell Publishers, _c1997.
300			_axix, 571 p. : _bill. ; _c24 cm.
500			_aIncludes index.
505			_aIntroduction to managerial economics. Part 1 Competitive markets: demand; quantitative demand analysis; supply; competitive markets; economic efficiency. Part 2 Market power: costs; monopoly; pricing policy; strategic thinking. Part 3 Managing in imperfect markets: externalities; asymmetric information; incentives and organization; regulation; guide to data sources; answers to progress checks and selected review questions.
520			_aThis volume develops simple, practical tools and concepts for business students, as well as practising managers. In addition to the essentials of managerial economics, the book presents links to other managerial functions, including accounting, finance, human resource management, and marketing.
650		0	_aManagerial economics. _9821
942			_2lcc _n0 _cBK
999			_c218 _d218