| 000 | 00732cam a2200229 a 4500 | ||
|---|---|---|---|
| 001 | vtls000112206 | ||
| 003 | VRT | ||
| 005 | 20250102224708.0 | ||
| 008 | 140828s2013 maua b 001 0 eng | ||
| 020 | _a9780273779414 | ||
| 035 | _a17347928 | ||
| 039 | 9 |
_y201408281101 _zaalzain |
|
| 050 | 0 | 0 |
_aHD69.B7 _bK45 2013 |
| 100 | 1 |
_aKeller, Kevin Lane, _d1956- _915273 |
|
| 245 | 1 | 0 |
_aStrategic brand management : _bbuilding, measuring, and managing brand equity / _cKevin Lane Keller. |
| 250 | _a4th ed. | ||
| 260 |
_aBoston : _bPearson, _c2013. |
||
| 300 |
_a590 p. : _bcol. ill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aBrand name products _x-- Management. _945942 |
|
| 942 |
_2lcc _n0 _cCR |
||
| 999 |
_c21477 _d21477 |
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