000			01476cam a2200265 a 4500
001			vtls000111683
003			VRT
005			20250102224705.0
008			140608s2014 maua b 001 0 eng
020			_a0273791931
039		9	_a201406081333 _bmalmash _y201406081332 _zmalmash
050	0	0	_aHD30.22 _b.K39 2013
082	0	0	_a338.5024/658 _223
100	1		_aKeat, Paul G. _945853
245	1	0	_aManagerial economics : _beconomic tools for today's decision makers / _cPaul G. Keat, Philip K.Y. Young, Stephen E. Erfle.
250			_a7th ed.
260			_aBoston : _bPearson, _cc2013.
300			_axxvi, 619 p. : _bill. ; _c27 cm.
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction -- The firm and its goals -- Supply and demand -- Demand elasticity -- Demand estimation and forecasting -- The theory and estimation of production -- The theory and estimation of cost -- Pricing and output decisions: perfect competition and monopoly -- Pricing and output decisions: monopolistic competition and oligopoly -- Special pricing practices -- Game theory and asymmetric information -- Capital budgeting and risk -- The multinational corporation in a global setting -- Government and industry: challenges and opportunities for today's manager -- The global soft drink industry.
650		0	_aManagerial economics. _9821
700	1		_aYoung, Philip K. Y. _945854
700	1		_aErfle, Stephen E. _q(Stephen Eugene) _945855
942			_2lcc _n0 _cBK
999			_c21430 _d21430