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050 0 0 _aHF5548.32
_b.C6536 2006
100 1 _aCombe, Colin.
_9803
245 1 0 _aIntroduction to E-Business :
_bManagement and Strategy /
_cColin Combe.
250 _a1st ed.
260 _aAmsterdam ;
_aBoston :
_bButterworth-Heinemann,
_cc2006.
300 _axv, 428 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographical references and index.
505 _aIntroduction; E-business technology; E-business: markets and models; E-business economics; E-marketing; The internet: law, privacy, trust and security; The management of e-business; E-business strategy: formulation; E-business strategy: implementation; E-business strategy: evaluation; Gaining and sustaining a competitive advantage; The future for e-business; Case studies: Amazon.com; e-Bay; Tesco.com; Yahoo!; Boo.com.
520 _aAn Introduction to E-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters.This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form. This book integrates business, management, strategic management, technology, marketing and economics within the context of e- business. It provides practical insight by including a selection of in depth case studies on high profile companies, such as Amazon.com, e-Bay and Google.
650 0 _aElectronic commerce.
_9804
650 0 _aElectronic commerce
_xManagement.
_9805
650 0 _aBusiness enterprises
_xComputer networks.
_9806
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0742/2005938727-d.html
942 _2lcc
_n0
_cBK
999 _c213
_d213