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008 110828s2010 enka |b 001 0 eng|d
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020 _a0273719955
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_bVLOAD
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_dlaila
_c201108281021
_dlaila
_y201108281021
_zlaila
050 _aHF5415.5
_b.W35 2010
100 1 _aWalvis, Tjaco.
_945125
245 1 0 _aBranding with brains :
_bthe science of getting customers to choose your company /
_cby Tjaco Walvis.
260 _aHarlow :
_bFinancial Times Prentice Hall,
_c2010.
300 _axv, 244 p. ; :
_bill. ;
_c24 cm.
500 _aFormerly CIP.
_5Uk
504 _aIncludes bibliographical references and index.
650 0 _aBranding (Marketing)
_xPsychological aspects.
_945126
942 _2lcc
_n0
_cBK
999 _c20958
_d20958