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050 0 0 _aHF5415
_b.A533 2003.
100 1 _aAndreasen, Alan R.
_945009
245 1 0 _aStrategic marketing for nonprofit organizations /
_cAlan R. Andreasen, Philip Kotler.
250 _a6th ed.
260 _aUpper Saddle River, N.J. :
_bPrentice Hall,
_cc2003.
300 _av, 536 p. :
_bill. ;
_c25 cm.
500 _aKotler's name appears first on the earlier edition.
504 _aIncludes bibliographical references and index.
650 0 _aNonprofit organizations
_xMarketing.
_945010
700 1 _aKotler, Philip.
_92887
942 _2lcc
_n0
_cBK
999 _c20876
_d20876