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_aHF5415 _b.A533 2003. |
100 | 1 |
_aAndreasen, Alan R. _945009 |
|
245 | 1 | 0 |
_aStrategic marketing for nonprofit organizations / _cAlan R. Andreasen, Philip Kotler. |
250 | _a6th ed. | ||
260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _cc2003. |
||
300 |
_av, 536 p. : _bill. ; _c25 cm. |
||
500 | _aKotler's name appears first on the earlier edition. | ||
504 | _aIncludes bibliographical references and index. | ||
650 | 0 |
_aNonprofit organizations _xMarketing. _945010 |
|
700 | 1 |
_aKotler, Philip. _92887 |
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