000			01934nam a2200229 a 4500
001			vtls000007816
003			VRT
005			20250102224623.0
008			090519 | 000 0 eng d
020			_a3721203488 (pbk.)
039		9	_a201402040150 _bVLOAD _c201007190937 _dmalmash _c200905251315 _dvenkatrajand _y200905191011 _zvenkatrajand
050			_aZ246 _b.K86 1998
100	1		_aKunz, Willi. _944707
245	1		_aTypography Macro- and Microaesthetics : _bFundamentals of Typographic Design / _cWilli Kunz.
250			_aRev ed.
260			_aSulgen : _bVerlag Niggli AG, _cc1998.
300			_a171 p. : _bill. ; _c24 cm.
500			_aIncludes Index and Appendix.
520			_aTypography - that is, typography the reader can comprehend and understand - is based on certain fundamental principles. As long as letters, words, and sentences are used to transmit information, these same principles will remain valid - even in electronic media. Part one of this publication discusses the typographic elements; the microaesthetic qualities of letters, numbers, and punctuation marks, lines, and geometric elements and their diverse applications. Part two analyses the design aspects of space, structure, sequence, contrast, form and counterform, and illustrates their function with examples from teaching and praxis. Part three demonstrates how typographic elements contribute to design on the microaesthetic level. Part four, based on a series of architectural posters, analyzes the interrelationship between purpose, macrostructure, and microaesthetics. This publication provides artistic and technical instruction for typographic designers, architects, and professionals in allied creative fields. It facilitates a more critical appreciation not only of the mediated foreground, but also of the unscripted background and of the various relationships between them.
650	0	0	_aTypography Design. _944708
942			_2lcc _n0 _cBK
999			_c20699 _d20699