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008			090221s2006 maua |b 001 0 eng
020			_a0072966343 (alk. paper)
039		9	_a201402040129 _bVLOAD _c201006220934 _dmalmash _c200902211102 _dvenkatrajand _c200902211101 _dvenkatrajand _y200902211059 _zvenkatrajand
050	0	0	_aHF5415.135 _b.C72 2006
082	0	0	_a658.8/02 _222
100	1		_aCravens, David W. _944277
245	1	0	_aStrategic Marketing / _cDavid W. Cravens, Nigel F. Piercy.
250			_a8th ed.
260			_aBoston, Mass. : _bMcGraw-Hill, _cc2006.
300			_axvii, 726 p. : _bill. ; _c26 cm.
440		0	_aMcGraw-Hill/Irwin series in marketing _99955
500			_aVarious multi-media instructional materials are available to supplement the text.
504			_aIncludes bibliographical references and indexes.
505			_aPart 1: Strategic Marketing Chapter 1 Market-Driven Strategy Chapter 2 Corporate, Business and Marketing Strategy Cases for Part I Nokia Corporation Charles Schwab Corporation McKinsey & Company Part II: Markets, Segments and Customer Value Chapter 3 Markets And Competitive Space Chapter 4 Strategic Market Segmentation Chapter 5 Capabilities For Continuous Learning About Markets Cases for Part II Wi-Fi Incorporated Nike Incorporated Campbell Soup Company Johnson & Johnson Part III: Designing Market-Driven Strategies Chapter 6 Market Targeting and Strategic Positioning Chapter 7 Strategic Relationships CRM Appendix Chapter 8 Planning for New Products Cases for Part III Samsung Electronics McDonald's Apex Chemical Company Cisco Systems, Incorporated Part IV: Market-Driven Program Development Chapter 9 Strategic Brand Management Chapter 10 Value Chain Strategy Chapter 11 Pricing Strategy And Management Chapter 12 Promotion, Advertising and Sales Promotion Strategies Chapter 13 Sales Force, Internet and Direct Marketing Strategies Cases for Part IV Planet Starbucks Hennes & Mauritz Dell, Incorporated Sun Microsystems, Incorporated Part V: Implementing and Managing Market-Driven Strategies Chapter 14 Designing Market-Driven Organizations Chapter 15 Marketing Strategy Implementation and Control Cases for Part V Verizon Communications, Incorporated General Motors Corporation Yahoo! Incorporated PSA Peugeot Citroen SA Part VI: Comprehensive Cases Microsoft Corporation Samsung Electronics General Electric Appliances Slendertone Toyota Pfizer, Inc. Animal Health Products (A) Capital Dura-Plast, Incorporated Wal-Mart Blair Water Purifiers Murphy Brewery Ireland Limited Dairyland Seed Company International Business Machines L'Oreal Nederland A. T. Kearney Camar Automotive Hoist Proctor & Gamble Corporation Hewlett-Packard Company Nanophase Technologies Corporation CUTCO International Smith & Nephew -- Innovex Sun Microsyste
520			_aStrategic Marketing, 8/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective and extends beyond the traditional focus on managing the marketing mix. The cases demonstrate how real companies build and implement effective strategies. Author David Cravens is well known in the marketing discipline and was the recipient of the Academy of Marketing Science's Outstanding Marketing Educator Award. Co-author Nigel Piercy, has a particular research interest in market-led strategic change and sales management, for which he has attracted academic and practitioner acclaim in the UK and USA.
650		0	_aMarketing _xDecision making. _944278
650		0	_aMarketing _xManagement. _92888
650		0	_aMarketing _xManagement _vCase studies. _944279
700	1		_aPiercy, Nigel. _944280
856		0	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0619/2004061068-d.html
856		0	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0619/2004061068-t.html
942			_2lcc _n0 _cBK
999			_c20420 _d20420