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008			081222r20011998enka | 001 0 eng d
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039		9	_a201402040115 _bVLOAD _c201006060816 _dmalmash _c200812221120 _dNoora _c200812221119 _dNoora _y200812221113 _zNoora
050			_aT325 _b.M65
100	1		_aMollerup, Per, _d1942- _943972
245	1	0	_aMarks of excellence : _bthe history and taxonomy of trademarks / _cPer Mollerup
250			_a[Rev. ed.]
260			_aLondon : _bPhaidon, _c1998, _g2001 [printing]
300			_a240 p. : _bill. (some col.) ; _c30 cm.
503			_aPrevious ed.: 1997
504			_aIncludes bibliographical references and index
505			_aHistory; function of trademarks; communication; taxonomy; motifs; development.
520			_aThis text covers every aspect of the trademark, its history, development, style, classification and relevance in today's world. A brief history is given of the origins of the trademark in heraldry, monograms, owner's marks and certificates of origin. The proceeding chapters explore corporate identity and communication design with an emphasis on sign theory. The core of the book is a comprehensive classification of trademarks covering name marks, abbreviations and all kinds of picture marks. This is followed by an alphabetical index of trademark themes from animals to word puzzles. The index is illustrated by a selection of the world's best trademarks - the marks of excellence from which this book takes its name. The final section of the book covers the development of trademarks over time and across the boundaries of language and space.
650		0	_aTrademarks _xHistory _943973
942			_2lcc _n0 _cBK
999			_c20229 _d20229