000			02422cam a22003014a 4500
001			vtls000001906
003			VRT
005			20250102224546.0
008			081112s2007 nyua | 000 0 eng c
010			_a2007-278236
020			_a9780071475587 (pbk.)
020			_a0071475583 (pbk.)
039		9	_a201402040055 _bVLOAD _c201008020915 _dmalmash _c200811161131 _dvenkatrajand _c200811161130 _dvenkatrajand _y200811120846 _zmusallam
050	0	0	_aHF5415 _b.M3172 2007
082	0	0	_a658.8 _222
245	0	0	_aMarketing Power Plays : _bHow The World's Most Ingenious Marketers Reach the Top of Their Game.
260			_aNew York ; _aLondon : _bMcGraw-Hill, _c2007.
300			_aix, 178 p. : _bill. ; _c22 cm.
490	1		_aBusinessWeek
504			_aIncludes bibliographical references (p. 167-168) and index.
520			_aThis is the last word in success from the first name in business. The new Power Plays series from BusinessWeek analyzes the hard-hitting, highly focused insights from the biggest power players in business, such as Warren Buffett and Steve Jobs, on a range of topics essential for success in today's competitive market. Each book includes real case studies, proven strategies, and the keen industry insight that has made BusinessWeek the world's number-one authority.Each specialized playbook showcases the top industry leaders and headline-making success stories that everyone wants to know about - and learn from. It features the wisdom of top business power players, including Jack Welch, Steve Jobs, Ken Chenault, and Bill Weldon. It is packed with best-practice sidebars, call-outs, how-to strategies, to-do lists, and insider advice in a breezy, no-nonsense style. It arms managers and executives with tools they can put to work immediately. Each book will include interactive features and downloads on BusinessWeek.com. This power-packed guide delivers proven career-making secrets and game-plan strategies from business legends like Phil Knight at Nike and Anders Dahlvig at IKEA, and rising stars like Jim McDowell at Mini USA.
650		0	_aMarketing. _91271
650		0	_aMarketing _vCase studies. _943696
830		0	_aBusinessWeek books. _943697
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0814/2007278236-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0814/2007278236-d.html
942			_2lcc _n0 _cBK
999			_c20041 _d20041