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| 008 | 081111s1995 ilua |b 001 0 eng d | ||
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| 050 | 0 | 0 |
_aHF5415.33.U6 _bH38 1995 |
| 100 | 1 |
_aHawkins, Del I. _99954 |
|
| 245 | 1 | 0 |
_aConsumer Behavior : _bImplications for Marketing Strategy / _cDel I. Hawkins, Roger J. Best, Kenneth A. Coney. |
| 250 | _a6th ed. | ||
| 260 |
_aChicago : _bIrwin, _cc1995. |
||
| 300 |
_axix, 649 p. : _bill. (some col.) ; _c27 cm. |
||
| 440 | 4 |
_aThe Irwin series in marketing _910421 |
|
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | 0 |
_aConsumer behavior _zUnited States. _99956 |
| 650 | 0 | 0 |
_aMarket surveys _zUnited States. _99957 |
| 650 | 0 | 0 |
_aConsumer behavior _zUnited States _xCase studies. _925139 |
| 650 | 0 | 0 |
_aMarket surveys _zUnited States _xCase studies. _943691 |
| 700 | 1 |
_aBest, Roger J. _99959 |
|
| 700 | 1 |
_aConey, Kenneth A. _99960 |
|
| 942 |
_2lcc _n0 _cBK |
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| 999 |
_c20039 _d20039 |
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