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008			081022s1997 enka |b 001 0 eng
020			_a1861520913
039		9	_a201402040052 _bVLOAD _c201002241219 _dmalmash _c200810281355 _dvenkatrajand _c200810221006 _dmalmash _y200810221006 _zmalmash
050	0	0	_aHD59 _b.P823 1997
245	0	0	_aPublic Relations : _bPrinciples and Practice / _c[edited by] Philip J. Kitchen.
250			_a1st ed.
260			_aLondon ; _aBoston : _bInternational Thomson Business Press, _c1997.
300			_ax, 325 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references (p. 307-320) and index.
505			_a1 Introduction and overview of public relations 2 The role and function of public relations in organizations 3 The evolution of public relations: principles and practice 4 A strategic perspective for public relations 5 Internal communications media 6 Public relations: the external publics context 7 External public relations activities 8 Corporate social responsibility: reputation and image 9 Financial and investor public relations 10 Government and lobbying activities 11 Corporate advertising: the generic image 12 Issues and crisis management - fail safe procedures 13 The interaction between public relations and marketing 14 The emergence of marketing PR 15 Developing a research framework :inductive vs deductive 16 Measuring the success rate: evaluating the PR process and PR programmes 17 Roles and function: principles and practice revisited.
520			_aThis text examines the theory behind the principles and practice of public relations. It draws on the opinions, views, expertise and understanding of a range of practitioners and theorists. To tackle the issues involved in the principles of public relations as we approach a new millennia, information is supported by case vignettes, detailed cased studies and end-of-chapter questions.
650		0	_aPublic relations. _918053
700	1		_aKitchen, Philip J. _943528
942			_2lcc _n0 _cBK
999			_c19944 _d19944