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008			080907s1995 enka |b 001 0 eng
020			_a0077079418
039		9	_a201402040045 _bVLOAD _c201005191100 _dmalmash _c200809071103 _dstaff _c200809071056 _dstaff _y200809071053 _zstaff
050	0	0	_aHD30.3 _b.Q57 1995
100	1		_aQuirke, Bill, _d1954- _943406
245	1	0	_aCommunicating change / _cBill Quirke.
260			_aLondon ; _aNew York : _bMcGraw-Hill, _cc1995.
300			_axix, 303 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. 288-289) and index.
505			_aCommunicating in a world of change; the business of communication; structure, identity and values; communicating for change; customers and quality; using internal research to create change; communicating in teams; orchestrating communication; getting started; where do we go from here?.
520			_aProvides a framework for matching the right communication strategy to an organization's business strategy, and offers a structure for developing and implementing it. The author believes that communication is vital to an organization's success. Case studies are supplied throughout
650		0	_aCommunication in management. _9700
650		0	_aOrganizational change. _9743
942			_2lcc _n0 _cBK
999			_c19867 _d19867