000			03201cam a22002534a 4500
001			vtls000112034
003			VRT
005			20250102222608.0
008			140720s2004 maua b 000 0 eng
020			_a159253032X (hardcover)
035			_a13375218
039		9	_a201407200845 _baalzain _y201407200843 _zaalzain
050	0	0	_aNC1002.L63 _bA3 2004
100	1		_aAdams, Sean. _95257
245	1	0	_aLogo design workbook : _ba hands-on guide to creating logos / _cSean Adams & Noreen Morioka with Terry Stone ; designed by Sean Adams & Jennifer Hopkins.
260			_aGloucester, Mass. : _bRockport Publishers, _cc2004.
300			_a240 p. : _bill. (chiefly col.) ; _c24 cm.
504			_aIncludes bibliographical references (p. 240).
505	0	0	_gIntroduction _tWhy and what -- _tWhy a logo? -- _tHistory _tStrategy -- _tWhat is a logo? -- _tWordmark -- _tSymbol -- _tMonogram -- _gThe _g1. _tAnswer who, what, why? -- _g2. _tIdentify, dont't explain -- _g3. _tUnderstand limitations -- _g4. _tBe seductive -- _g5. _tMake mnemonic value -- _g6. _tPose a question -- _g7. _tDesign for longevity -- _g8. _tMake the logo the foundation of a system -- _g9. _tDesign for a variety of media -- _g10. _tBe strong -- _tLogo development _tTypography -- _tColor -- _tImage/iconography -- _tShape -- _tHierarchy and scale -- _tStatic vs. changeable -- _tSystem dynamics -- _tCreating a kit of parts -- _tVarious media -- _tLiska + Associates -- _tHotel 71 -- _tSegura, Inc. -- _tSegura, Inc. -- _t-- _t-- _tMr. Keedy -- _tOK -- _tImplementing logos -- _tRollout -- _tAnatomy of a standards manual -- _tVarious media -- _tSamataMason -- _tMetropolitan Market -- _tAdamsMorioka, Inc. -- _tSundance Film Festival -- _tMevis & van Deursen -- _tCity of Rotterdam -- _tAdamsMorioka, Inc.-- _tNickelodeon Case Studies -- _tStaying involved: auditing systems -- _tCase studies -- _tAdamsMorioka,Inc. _tBeverly Hills -- _tAtelier Works -- _tLondon -- _tblue river -- _tNewcastle upon Tyne -- _tCahan & Associates -- _tSan Francisco -- _tChermayeff & Geismar -- _tNew York -- _tConcrete Design Communications, Inc. -- _tToronto -- _tCP-d -- _tMelbourne -- _tCrosby Associates -- _tChicago -- _tDoyle Partners -- _tNew York -- _tDynamo -- _tDublin -- _tFormat Design -- _tHamburg -- _tFrankfurt - Balkind -- _tNew York -- _tJohnson Banks - _tLondon -- _tKinetic Singapore -- _tSingapore -- _tKINETIK -- _tWashington D.C. -- _tKROG -- _tLjubljana, Slovenia -- _tLandor Associates -- _tSan Francisco -- _tLandor Associates International Limited -- _tTokyo -- _tLiska + Associates -- _tChicago -- _tManx Kommunikationsdesign -- _tEssen -- _tMethodologie -- _tSeattle -- _tMorla Design -- _tSan Francisco -- _tOgilvy & Mather -- _tNew York -- _tPentagram Design -- _tNew York -- _tPentagram Design -- _tSan Francisco -- _tPentagram Design Ltd. -- _tLondon -- _tPhD -- _tSanta Monica -- _tPorto+Martinez designStudio -- _tRio de Janeiro -- _tRigsby Design -- _tHouston -- _tSteinbranding -- _tBuenos Aires -- _tStilradar -- _tStuttgart -- _tUntitled -- _tKent, England -- _tVSA Partners -- _tChicago -- _tJohn Bellenberg -- _tBelfast, Maine -- _tDesigner logo gallery -- _tLost logos -- _tLogo gallery -- _tDesigner directory.
650		0	_aLogography. _95258
700	1		_aMorioka, Noreen. _95259
700	1		_aStone, Terry. _95260
942			_2lcc _n0 _cBK
999			_c1915 _d1915