| 000 | 00860cam a22002297i 4500 | ||
|---|---|---|---|
| 001 | vtls000120966 | ||
| 003 | VRT | ||
| 005 | 20250102224433.0 | ||
| 008 | 170907s2017 nyu 000 0 eng | ||
| 020 | _a9781138919525 (pbk) | ||
| 039 | 9 |
_a201803191359 _baalzain _c201709071027 _dakushoob _y201709070925 _zakushoob |
|
| 050 |
_aHF5415.55 _b.G35 2017 |
||
| 100 | 1 |
_aGalka, Robert J., _eauthor. _941556 |
|
| 245 | 1 | 0 |
_aCustomer relationship management : _bthe foundation of contemporary marketing strategy / _cRoger J. Baran & Robert J. Galka. |
| 250 | _a2nd ed. | ||
| 264 | 1 |
_aNew York : _bRoutledge, Taylor & Francis Group, _c2017. |
|
| 300 |
_avi, 449 pages ; _c26 cm |
||
| 500 | _aRevised edition of CRM, 2013. | ||
| 650 | 0 |
_aCustomer relations _xManagement. _928653 |
|
| 700 | 1 |
_aBaran, Roger J. _q(Roger Joseph), _d1945- _eauthor. _941557 |
|
| 942 |
_2lcc _n0 _cCR |
||
| 999 |
_c18972 _d18972 |
||