000			01576cam a2200265 a 4500
001			vtls000113789
003			VRT
005			20250102224400.0
008			150201s2014 maua b 001 0 eng
020			_a9780273787129 (pbk.)
035			_a17407724
039		9	_a201502011246 _baalzain _y201502011239 _zaalzain
050	0	0	_aHD62.7 _b.S36 2014
100	1		_aScarborough, Norman M. _940645
245	1	0	_aEssentials of entrepreneurship and small business management / _cNorman M. Scarborough.
250			_a7th ed.
260			_aBoston : _bPearson, _cc2014.
300			_axvi, 703 p. : _bill. (chiefly col.) ; _c28 cm.
504			_aIncludes bibliographical references and index.
505	0		_aThe foundations of entrepreneurship -- Inside the entrepreneurial mind : from ideas to reality -- Designing a competitive business model and building a solid strategic -- Plan -- Conducting a feasibility analysis and crafting a winning business plan -- Forms of business ownership -- Franchising and the entrepreneur -- Buying an existing business -- Building a powerful guerrilla marketing plan -- E-commerce and the entrepreneur -- Pricing strategies -- Creating a successful financial plan -- Managing cash flow -- Sources of financing : equity and debt -- Choosing the right location and layout -- Global aspects of entrepreneurship -- Building a new venture teamandplanning for the next generation.
650		0	_aSmall business _xManagement. _911666
650		0	_aNew business enterprises _xManagement. _920891
650		0	_aEntrepreneurship. _98107
942			_2lcc _n0 _cBK
999			_c18480 _d18480