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| 008 | 120613s2011 mauab |b 001 0 eng | ||
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| 020 | _a0205693059 | ||
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_aP90 _b.V53 2011 |
| 100 | 1 |
_aVivian, John. _939509 |
|
| 245 | 1 | 4 |
_aThe media of mass communication / _cJohn Vivian. |
| 250 | _a10th ed. | ||
| 260 |
_aBoston : _bAllyn & Bacon, _cc2011. |
||
| 300 |
_axxiv, 480 p. : _bill. (chiefly col.), col. map ; _c28 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aMass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Media and democracy -- Mass media globalization -- Media law -- Ethics. | |
| 650 | 0 |
_aMass media. _912833 |
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| 942 |
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