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| 001 | vtls000010366 | ||
| 003 | VRT | ||
| 005 | 20250102224316.0 | ||
| 008 | 110821s2011 mau | 000 0 eng d | ||
| 020 | _a9780136118749 | ||
| 020 | _a0136118747 | ||
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_aHD9980 _b.L68 2011 |
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| 100 | 1 |
_aLovelock, Christopher H. _939370 |
|
| 245 | 1 | 0 |
_aServices marketing : _bpeople, technology, strategy |
| 250 |
_a7th ed. / _bChristopher Lovelock, Jochen Wirtz. |
||
| 260 |
_aBoston ; _aLondon : _bPearson Education, _c2011. |
||
| 300 |
_a648 p. ; _c28 cm. |
||
| 650 | 0 |
_aService industries _xMarketing. _934386 |
|
| 650 | 0 |
_aProfessions _xMarketing. _939371 |
|
| 700 | 1 |
_aWirtz, Jochen. _939372 |
|
| 942 |
_2lcc _n0 _cBK |
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_c17806 _d17806 |
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